All Jobs

Brand Manager

Romania

At PPD Global we are committed to building premium beverage brands and being the trusted home to our employees and partners. Our team members are passionate about growth, collaboration, and creativity. We are constantly striving to improve and expand our capabilities.

We are looking for a Brand Managerto work with iconic brands, driving awareness and top-line growth. Your role involves collaborating across the organization for the healthy development of assigned brands, crafting strategies, and hands-on campaign execution for best-in-class delivery.

Professionals passionate about creating exceptional brand experiences in premium beverages, with expertise in brand management and strategy, are an ideal match for this role.

As a Brand Manager, your role will be crucial in formulating and implementing marketing strategies for our brand partners.

Minimum requirements

Education & Experience

  • University degree in Marketing, Business, or related field
  • Proven working experience as a Brand Manager in an FMCG environment (minimum 3 years)
  • Experience in process management and multiple stakeholder management
  • Strong analytical skills partnered with a creative mind
  • Up-to-date with the latest trends and marketing best practices
  • Fluency in English both written and spoken
  • Driving License

Skills & Attributes:

  • Outstanding communication and interpersonal skills
  • Highly experienced in diverse marketing areas, including brand strategy, agency coordination, media engagement, digital marketing, public relations, and social media
  •  
Main Responsibilities

Brand Positioning and Portfolio Management:

  • Develop and propose brand strategy and annual brand plan
  • Drive the development of a compelling marketing mix, appropriate for each brand, with a strong understanding of the specific market and consumer insights.
  • Implement/execute campaigns and monitor their results and effectiveness
  • Cooperate with brand owners, both at global and group level
  • Continuously follow up on segment/category development and consumer insights.
  • Conduct market research, identify market opportunities and prepare potential new product launches.

Stakeholder Management:

  • Develop strong and respectful stakeholder relationships with the brand owners, customers and 3rd party partners necessary to achieve brand ambitions. Be ready for some complex multiple stakeholder levels, in a fast paced way.
  • Manage external agencies (e.g., Media mix allocation/planning/tracking, media spend/purchasing, online advertising, and E-commerce investment), ensuring effective relationships according to the group’s policies and values.
  • Manage all internal stakeholders in different departments and across different organizational levels, acting as the guardian of the brand image and objectives inside the organization

Performance Management:

  • Monitor and measure business performance for the assigned brands against a set of KPIs, including but not limited to:

o Brand Volume/Revenue

o ATL Spending/Budget

o Share of Market

o Share of voice

o Brand Equity (i.e. Awareness, Trial, Meaningfulness, Distinctiveness, Salience, etc.)

  • ATL Budget Management.
  • Measure and report the performance of all marketing campaigns and assess against goals (KPIs). – Review brand performance with the Sales Team and Customer Marketing team regularly

Activities:

  • Ensure consistent brand/product launch implementation according to brand plans.
  • Prepare P&L for launching new products in line with the brand strategy
  • Support Customer Marketing in developing the route to market (distribution and promotional strategies where applicable)
  • Collaborate with Customer Marketing and Sales Teams as needed to ensure best-in-class execution
  • Collect and analyze data to understand market trends, competitor activities, and the behavior of the brands’ target audiences.
What we offer

A flexible working schedule, an exciting, fast-paced and encouraging environment, opportunity to grow and the ability to make a difference.

Application deadline
10/02/2024

Kindly note that only candidates who meet the above requirements will be further considered. All applications are strictly confidential, and your personal data will be processed solely for the purpose of this selection process.

 

Apply for this job

    * Required Fields
    Submit