PPD Global celebrates 25 years of partnership with Diageo

PPD Global is proud to announce 25 years of partnership with Diageo, the global leader in premium drinks. This long-term collaboration has been a powerful force for our organization’s growth and success across South Eastern Europe.

To mark this special anniversary, PPD Global’s senior management team hosted a celebratory lunch with the Diageo Eastern Europe Executive Team in the beautiful city of Split, Croatia. During the occasion, we raised a glass to the shared values that have fueled our journey and reaffirmed our commitment to further growing the partnership and exploring future business opportunities.

Our cooperation began with an exclusive agreement for the distribution of Diageo’s spirits and beer brands in the Cyprus market. From there, our partnership thrived and expanded to the markets of Romania, Croatia, and Slovenia. Together, we have witnessed remarkable business growth, scaling from 25,000 9-liter cases to over 600,000 9-liter cases. We have brought the world’s best spirits brands to thousands of outlets and millions of consumers across the region.

Alexis Photiades, Managing Director of PPD Global, reflected on the anniversary, stating:

“We are very honoured to have Diageo as a long-term strategic partner. Combining the strengths of a global leader, with the values of a family business like ours, has produced a powerful momentum which has been driving our shared business year after year to new levels, consistently producing value for our companies, our consumers, our customers and the societies in which we operate. Diageo’s commitment to growth, sustainability and innovation are very much in line with PPD Global’s values and we are excited about the future of this partnership”.