PPD Global in Romania is expanding its portfolio with Fever-Tree mixers

Country:
Romania
PPD global-PPD Global in Romania is expanding its portfolio with Fever-Tree mixers

PPD Global is enhancing its product portfolio in Romania with Fever-Tree mixers, the world’s best-selling, and best-trending premium brand. This partnership comes to meet the growing consumer demand for high quality mixers, further consolidating PPD Global’s position as a top distributor of exceptional beverage brands on the Romanian market.

Fever-Tree mixers are designed to be accompaniments for alcoholic spirits or used in cocktails, although they can also be enjoyed on their own.

PPD Global will distribute a wide variety of selected flavours, among which Tonics, Ginger Ales, Ginger Beer, and Grapefruit Soda. They can be enjoyed in a wide range of premium locations in the On Trade such as hotels, restaurants, bars, and cafes. They can also be purchased in retail for at home consumption in selected hypermarkets, supermarkets and specialty stores.

Fever-Tree: A Global Success Story

Founded in 2005 in the UK, Fever-Tree rose to prominence by providing high-quality mixers that complemented the growing demand for premium spirits. Fever-Tree is now a global phenomenon, with distribution in over 75 countries and consistently voted the No. 1 best-selling and No. 1 trending tonic water for 10 consecutive years by the world’s best bars in Drinks International’s Annual Brand Report.

The Fever-Tree slogan is “If ¾ of your drink is the mixer, mix with the best”, highlighting the importance of the mixer in the final taste and overall experience of the cocktail. Fever-Tree mixers are formulated to complement the spirits without overpowering them. They use natural ingredients and less sugar, with premium provenance and direct method of sourcing, resulting in a sophisticated flavor profile. The founders, Charles Rolls and Tim Warrillow, as well as the wider team, regularly travel the globe to discover the very highest quality ingredients, forging long-standing relationships with their suppliers.

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