PPD Global releases new corporate video

PPD Global announces the official release of the new corporate video that presents the organization’s evolution from a local company into one of the leading beverage distributors in Central and Southeastern Europe.

A 25-Year Legacy of Growth and Vision

Our story begins in 1997. With the unwavering support of the Photos Photiades Group, we started by marketing and distributing Carlsberg beer and bottled water in Cyprus. Our “Hunger for Growth” was strong from the early beginnings.

Only two years into operation, we reached a key milestone and obtained the prestigious portfolio of Diageo, the world’s leading premium spirits company. Today, we stand as the leading consumer goods company in Cyprus. We have achieved an annual turnover surpassing €110 million, supported by a dedicated team of over 350 people.

Strategic Expansion: Dominating the Adriatic and Balkan Regions

Our ambition to become the best-performing consumer goods company led us to expand strategically across three key international markets:

• Romania (2007): Our first international destination. Through the acquisition of a local player and the Diageo distribution rights, we established a footprint that now exceeds €80 million, supported by a team of 100 passionate people.
• Croatia (2008): Entering the Croatian market was a move fueled by great potential. Fast forward to today, PPD Global stands tall as the undisputed market leader in imported spirits in Croatia. Our growth is supported by the largest sales team in the country, currently covering over 4,200 points of sale.
• Slovenia (2012): We embarked on an exciting journey in Slovenia by taking over the prestigious Diageo portfolio. Through commitment and passion, we have more than doubled the size of this portfolio and expanded our market reach tremendously, solidifying our presence in the Adriatic.

A Portfolio of World’s Best Brands

Over the years, industry leaders have recognized our expertise and dedication, joining our growing family. Our portfolio now features global brands, including:

• Premium spirits: Diageo, Gruppo Campari, Proximo, and Illva Saronno.
• Champagne & wine: Moët Hennessy, Boutari, and our own brand Grande Vento.
• Coffee: illy
• Mixers & water: Monin, Fever-Tree, San Pellegrino, Acqua Panna.
• Local heroes: KEAN, Shark, and our own vodka, Tazovsky.

The Power Behind the Brands: Our People

For the first time, our corporate video reveals the forces that fueled this 25-year journey. We are a team of over 500 people. Their diverse, powerful skills are the engine that makes us win.

Our journey begins with high-precision warehousing and efficient supply chain management which are essential for our beverages to promptly reach millions of consumers. This operational excellence is enforced by the creativity of our marketing teams and the negotiation skills of our sales force who have built strategic relationships across the region.

Together, our teams work to deliver a premium portfolio of over 125 global brands to an extensive network of retailers, restaurants, bars, and coffee shops. 

We are especially proud of our global culture, representing 18 nations across 4 countries.

▶️ Watch our journey in the video below!