PPD Global brings Johnnie Walker Black Ruby whisky to Romania

PPD Global announces the launch of the new Johnnie Walker Black Ruby whisky on the Romanian market. The new whisky is designed to meet the growing demand for authentic lifestyle experiences, breaking down the traditional barriers associated with the whisky-drinking experience.

Johnnie Walker Black Ruby is a blended Scotch whisky that combines rich notes of dried fruit and sweet vanilla with a subtly smoky finish, and has been specially created for the modern cocktail scene. It is matured in wine, PX Oloroso and bourbon casks, and is the result of a careful selection of whiskies from Scotland’s most renowned distilleries: Roseisle Distillery, Clynelish, Glenkinchie, Cameronbridge and Caol Ila.

Black Ruby, the newest addition to the Johnnie Walker Black Label collection, stands out with its sweet and approachable character, perfectly complementing the trio alongside Black Label and Double Black.

“We are absolutely delighted to bring Johnnie Walker Black Ruby to the local market,” said Alexandru Frangopol, General Manager for Romania at PPD Global. “The new range complements our whisky portfolio, catering to a market where cocktail culture is playing an increasingly important role and where young consumers are seeking new sensory experiences. We are confident it will attract a new, young audience distinct from classic whisky enthusiasts.”

Johnnie Walker Black Ruby is available in premium on-trade venues, such as hotels, restaurants, bars and cafés. It can also be purchased for home consumption from hypermarkets, supermarkets and specialist shops.

The whisky market in Romania has seen steady growth in recent years, fuelled by rising interest in premium and super-premium drinks, and the growing popularity of cocktail culture.

PPD Global in Romania proudly represents one of the world’s most acclaimed whisky brands – Johnnie Walker, Lagavulin, Talikser, Oban, The Singleton, Wild Turkey and Bushmills – constantly consolidating its leading position through innovation and a rigorous selection of brands in its portfolio.